Our purpose

Transforming passion into reality.

Our vision

Combining the experience of our colleagues with the efficiencies of technology to build a scalable platform that redefines passion asset lending.

Our people, our values


We always do what is right and take accountability for our actions


We listen to different perspectives and celebrate the spirit of the individual


We are fiercely passionate about offering our clients unrivalled service, every time


We move forward together with purpose, determination and clear communication


We are empowered to develop opportunities & achieve our professional ambitions

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Acting with integrity builds trust and a firm understanding that decisions are always taken for the right reasons.

We champion empathy because we care about our colleagues and our clients. By taking time to listen to their feedback and acting accordingly we become progressively stronger as an organisation.

We endeavour to provide a market-leading client experience. We appreciate what motivates car enthusiasts and we exist to support their buying decisions because, behind the metal, glass and rubber are real emotions, sensations and desires. That’s why we take a holistic view to finance, working with you clients, where, possible to help you own the cars you have always aspired to drive.

Clear and regular communication is the foundation on which is everything is built. The more we talk, the more closely we are aligned and the easier our goals are to achieve.

Entrepreneurship is at the core of everything we do. From JBR Capital’s formation to the current-day aspiration of our clients, we understand what being entrepreneurial means and the strength of feeling that sits behind it.

DE&I Statement

Diversity, equity and inclusion is fundamental to our colleague focused culture. We recognise diversity brings different ideas and perspectives,equity offers a level playing field, and inclusion encourages our colleagues to be their authentic selves. We are committed to building a culture with these principles at its core.

Our Achievements 

£1 Billion of lending, we did it!

That figure equates to 11,356 Porsche 911 Carreras, or 3,688 Lamborghini Aventadors or 83 Mercedes-Benz 300 SLR Gullwing Uhlenhaut Coupés. Except, of course, they only ever built two of that last one. But you know what we mean…

Thank you to our dedicated colleagues and loyal Introducers for helping us achieve this significant milestone.

The road ahead is an exciting one.