Duke of London | Fund Your Passion Podcast Episode 22

The Multifaceted World of Car Dealerships – A Deep Dive with the Duke Of London

Have you ever wondered about the multifaceted world of car dealerships? Duke Of London isn’t just any dealership. With a unique approach to the automotive business, they offer not only the selling of cars but also car storage and restoration.

The Journey of Passion for Cars

Starting as a schoolboy, the founder of Duke Of London began his journey by buying and selling cars. This early venture laid the foundation of a passion that drove him to collaborate with Dino, an automobilia supplier. Together, they’ve overseen the sale of approximately 500 cars over the past decade. Given the volume and variety, it’s a challenge to pick a favorite. In the words of the founder, it’s akin to “running a puppy farm,” where every choice between holding onto or selling a car is a tough one. Their success speaks volumes, with a staggering 95% occupancy rate over the past five years.

More Than Just Business – Giving Back to the Community

Beyond the world of automobiles, Duke Of London has a philanthropic side. All their events contribute to charities. By charging participants a fee to showcase their cars, they’ve been successful in raising significant funds for local charities. Additionally, their events aren’t just limited to cars. They host grand party nights with DJs, live music, food clubs, and much more, ensuring there’s something for everyone.

New Ventures on the Horizon

There’s always something exciting happening at Duke Of London. They are on the verge of expanding, with a new venue in sight just 500 meters away from their current location, offering picturesque views right by the river. This move is testament to the increasing demand for their events, which have seen exponential growth over the past two decades.

Embracing the Digital Age

Social media has revolutionized many industries, and the luxury car dealership business is no exception. Platforms like Instagram are becoming the new marketplace for luxury and high-performance cars. Recognizing this shift, JBR Duke Of London has effectively used social media to enhance their business, even documenting each car meticulously, offering a digital pack for prospective buyers.

The Evolution of Car Buying Trends

It’s interesting to note the evolving trends in car buying. While some purchase cars as investments, others buy them purely for the joy of driving. The vintage Bentley world, for instance, remains untouched by these generational shifts. There’s a strong demand for classic cars, both in their authentic form and those that are retrofitted to current standards.

In the vast world of car dealerships, JBR Duke Of London stands out not just for its unique business model but also for its commitment to the community. Whether you’re a car enthusiast looking to add to your collection, or someone seeking an unforgettable event experience, JBR Duke Of London has something to offer.

The Fund Your Passion podcast is brought to you by JBR Capital. JBR Capital Limited is authorised and regulated by the Financial Conduct Authority. Firm reference number is 682493.